Influencer outreach for global brands.

A lane inside Influencer Marketing. We find the creators, write the pitch, negotiate rates, and brief the content. You can buy this on its own.

A lane inside Influencer Marketing →

Summarize influencer outreach

Most influencer outreach gets ignored because it reads like SaaS spam.

The lead list isn't the problem. Almost anyone can buy or scrape one. What matters is whether a creator opens your pitch, whether the rate negotiation feels like a conversation or a shakedown, and whether you actually do what you said you would when the content goes live.

We do that part. We have sent enough influencer outreach to know which subject lines get opened in different markets and which ones get you blocked. We treat rate negotiation as a conversation, because the relationship carries into the next campaign.

A grid of stylized creator profile cards representing a curated global roster

Five stages. One team running them.

From your brief landing in our inbox to a creator publishing the content.

  1. Sourcing

    We pick creators by audience composition, engagement depth, and brand fit. Not follower count. A 200K creator with the right audience beats a 2M one with a passive feed almost every time, and we have the data on which is which across 30+ countries.

  2. Outreach

    Every creator gets a pitch written for them, not a template with their name swapped in. Templates work for SaaS at 1% reply rates. Influencer outreach is a different game and you can tell from the first reply.

  3. Negotiation

    We negotiate the rate, deliverables, and usage rights with each creator directly, on your behalf. Terms are agreed before the brief goes out.

  4. Briefing & QA

    We share the brief, review every piece against brand guidelines and platform best practice before it goes live, and budget one revision round per piece. Most campaigns never use it.

  5. Reporting

    Weekly reports on views, engagement, click-through, and ROI. Recommendations are honest, not optimistic. If a country isn't performing we say so.

We publish our own numbers.

Four practical benchmarks for planning outreach, pricing, and creator quality.

13%-64%

ZA VN BR 64% 33% 13%

Creator outreach reply rates by country

A country-level benchmark showing why market selection can matter more than platform choice in cold creator outreach.

Read the benchmark

Roughly 14,000 sends

0h 24h 72h 7d

Cold outreach reply timing for creator campaigns

A survival-analysis view of when creator replies arrive, when follow-ups do real work, and when a lead is probably stale.

Read the benchmark

Quote bands

IG YT TT 0x 1x 2x 3x

Influencer rate card by platform and deliverable

Platform quote ranges, implied CPM, usage-rights signals, and negotiation checks for paid creator campaigns.

Read the benchmark

Calculator + bands

Public Creators 0% 5% 10% low single digits ~5.5–6.5%

TikTok engagement rate calculator and benchmark

Compare view-based and follower-based engagement before deciding whether a creator is worth booking.

Read the benchmark
Browse all Benchmarks posts

Quoted per project, based on scope.

Every campaign is quoted individually, based on scope: the number of creators, the markets and platforms, the deliverables, usage rights, and timeline. If the brief is not final yet, send what you have and we quote from that.

See pricing
A campaign manager writing creator outreach on a laptop in warm sunlight

Someone is writing the pitch. Someone is reading the replies. Someone is flagging the negotiation before it stalls.

That someone is us, not you.

Common questions

  • What is influencer outreach?

    Influencer outreach, also called creator outreach, is the part of a creator marketing campaign where you find creators, contact them, agree on terms, and brief the work. Most teams do it badly because they treat it like SaaS cold email. It isn't. Reply rates are higher, the relationship matters more, and a single bad pitch can burn an entire local market for months.

  • How do you find creators to reach out to?

    We work from a database of 1,000,000+ vetted creators across TikTok, YouTube, and Instagram, plus active discovery in each campaign. We pick on audience composition, engagement depth, and content fit, not follower count. Vanity-metric creators get filtered out.

  • What is a realistic reply rate for creator cold outreach?

    Higher than you've probably seen for SaaS cold email. Our recent campaign data sat well above the 1–5% range you'd expect there. The spread by country is huge though: same pitch, same week, we saw reply rates from 13% to 64% just by changing which country the creators were in. Full numbers and methodology are in our country-by-country analysis.

  • How long until the first piece of content goes live?

    About 24 hours for warm-list creators we've worked with before. Five to ten days for fresh sourcing in a new market. Multi-market launches with bilingual coordination usually land at two to three weeks from brief to first wave.

  • How is this different from using an influencer platform?

    Influencer platforms (Modash, Upfluence, Aspire, GRIN) are software. You do the outreach, negotiation, briefing, and QA yourself. We're an agency. Our team runs the campaign with country-specific judgment software can't replicate. If you have a strong in-house creator team in your top markets, a platform might be enough. If you're running multi-market, or you don't have that team, this is what we do.

  • Which platforms and markets do you cover?

    TikTok, YouTube, and Instagram. Markets across Southeast Asia, Greater China, ANZ, North America, Europe, and Latin America. Bilingual teams across Hong Kong, Shanghai, Los Angeles, Hangzhou, Sydney, and Ho Chi Minh City coordinate across time zones and languages.

Next step

Your next creator conversation starts here.

Tell us the market and the product. We come back with a creator shortlist, real rates, and the outreach plan, with no inbox work for your team.

Talk to us