Execution ownership
From shortlist to launch.
Sourcing, pitch, negotiation, brief, QA, and reporting stay in one workflow.
Outreach workflowOutreach, rates, QA, and reporting stay with one operator.
Most options cover one piece of the job. We run all three: Influencer Marketing, Content Production, and Account Matrix. Hire one, or hire the set.
| Option | Their role | Our role |
|---|---|---|
| Creator platforms | Software, database, workflow | Runs outreach, negotiation, QA, and reporting |
| Creator marketplaces | Inbound creator pool | Curates fit, writes the pitch, handles rates |
| In-house team | Control and brand context | Adds people and market coverage |
| Creative or talent agencies | Creative direction or talent access | Owns creator ops, rights, and QA |
| Content production vendors | Per-asset delivery | Produces in batches you can test and reuse |
| Follower "growth" services | Bots and bought followers | Owned accounts with real content only |
Less admin. More campaign ownership.
Execution ownership
Sourcing, pitch, negotiation, brief, QA, and reporting stay in one workflow.
Outreach workflowRate clarity
Creator fees pass through at cost; management fee is scoped separately.
Pricing modelMarket judgment
Market response, audience language, creator norms, and reply patterns shape the first wave.
Country benchmarkLearning loop
Results are read at creator, market, content, and rights level before the next wave.
Reporting guideOwned distribution
Content batches and owned account matrices compound organic reach alongside creator campaigns.
Organic social growthSend the brief. We will show how one line or the full loop is scoped, priced, and run, before you commit.
Influencer Marketing Content Production Account Matrix