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Average TikTok views vs the median: how to read a creator's numbers
Average TikTok views overstate a creator's typical post. See the average-to-median gap, views per follower by tier, engagement per view, and when to read results.
Reid 31 min read
Benchmarks
Data-backed creator outreach, pricing, and engagement benchmarks from UniSong Creator Studio fieldwork, with practical context for campaign planning.
Benchmarks articles.
5 articles in this topic.
Influencer rate card: 2026 quote benchmarks by platform, follower size, and market
Compare influencer rate cards through relative quote differences by platform, follower tier, market, and format, with practical guidance on rights and reach.
Reid 18 min read
TikTok engagement rate calculator and benchmark for creator campaigns
Calculate TikTok engagement rate, compare view-based and follower-based formulas, and use creator-level benchmarks before booking or pricing talent.
Reid 10 min read
Cold outreach reply timing for creator campaigns
Survival-analysis benchmark on roughly 80,000 creator outreach sends showing when replies arrive, when leads go cold, and how to time follow-ups for campaigns.
Reid 21 min read
Creator outreach reply rates by country
A country-level creator outreach benchmark showing how reply rates vary across TikTok, YouTube, and Instagram markets, and how brands should plan sourcing.
Reid 19 min read